Responsibilities

• Develop and manage comprehensive communications, public relations, and marketing strategies, including advertising channel selection, annual budget planning, media allocation, and resource prioritization for approval by Command leadership.
• Align all marketing and communications initiatives with organizational priorities, KPIs, donor acquisition goals, fundraising objectives, retail traffic growth, ecommerce engagement, and ARC mission awareness.
• Lead integrated marketing and visibility strategies including media relations, press releases, local ARC events, fundraising campaigns, and community engagement initiatives.
• Lead digital marketing strategy across Google Ads, paid search, display advertising, YouTube campaigns, Performance Max or equivalent campaign types, paid social, remarketing, and local awareness campaigns.
• Manage multi-channel marketing campaigns including email marketing, SMS/mobile campaigns, web content, ecommerce campaigns, social media, direct mail integration, and audience engagement strategies.
• Coordinate campaign planning, audience segmentation, A/B testing, conversion tracking, call tracking, attribution modeling, dashboard reporting, and optimization recommendations.
• Monitor campaign performance and recommend budget reallocations and strategic adjustments based on measurable outcomes and analytics insights.
• Oversee website content, landing pages, ecommerce touchpoints, and digital user experiences to improve engagement, accessibility, search visibility, and conversion performance.
• Apply AI-assisted marketing tools and automation platforms responsibly to improve campaign planning, audience insights, creative testing, content development, workflow efficiency, supporter engagement, and reporting capabilities while maintaining mission and brand standards.
• Leverage CRM systems, analytics dashboards, and marketing automation tools to improve audience targeting, segmentation, personalization, and supporter lifecycle engagement.

Requirements

• 8–10 years of progressive experience in communications, marketing, digital marketing, public relations, fundraising, community engagement, or related fields.
• Bachelor’s degree in Marketing, Communications, Digital Marketing, Public Relations, or related field preferred.
• Demonstrated experience managing digital marketing campaigns including Google Ads, paid social advertising, email/mobile marketing, analytics, reporting, campaign optimization, and multi-channel communications.
• Experience with local SEO, Google Business Profiles, reputation management, review-response workflows, location marketing, and multi-location brand consistency.
• Working knowledge of AI-assisted marketing tools, marketing automation systems, CRM segmentation, analytics dashboards, and emerging marketing technologies.
• Strong working knowledge of Microsoft Office Suite and marketing/communications platforms.

Benefits

• Opportunity for career growth
• Paid time off
• Medical, Dental, and Vision
• Wellness Program Incentives
• Retirement Plan
• Optional benefits, including Pre-paid Legal Service, AFLAC, Pet Insurance
• Employee Assistance Program (EAP)
• Employee Store Discounts
• Great Work Perks Discounts (Amusement Parks, Museums, Services, and more!)
• Employee Referral Bonuses