Responsibilities

• Develops communications plans to support both short- and long-range city objectives.
• Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
• Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
• Develops and maintains the City of Gainesville website and social media platforms.
• Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
• Manages and directs broadcast staff and resources across all communication platforms.
• Develops and implements plans to market the City and its services.
• Develops and supports community outreach programs.
• Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
• Monitors progress toward communication and marketing objectives.

Requirements

• Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
• Licenses: Valid Florida Driver license required.
• Knowledge, Skills and Abilities: Knowledge of principles, practices, and procedures of communications and marketing.
• Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
• Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
• Ability to analyze problems and exercise sound professional judgment in achieving results.
• Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
• Ability to maintain records and prepare reports.
• Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
• Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.

Benefits

• Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
• All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also o ff er great things like on-site fi tness centers, tuition reimbursement, on-site medical sta ff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.