Responsibilities

• Owns the day-to-day marketing and communications workflow, including intake, project setup, schedules, vendor assignments, approvals, production, publication, and follow-up.
• Collaborates with the CSMO to maintain the department editorial calendar, campaign calendar, project management system, asset library, and status reporting.
• Coordinates work with internal partners, external agencies, designers, web developers, photographers, videographers, printers, media partners, and other vendors.
• Ensures materials are accurate, accessible, audience-appropriate, on-brand, and delivered on schedule.
• Contributes recommendations, channel knowledge, performance insights, and execution considerations to annual and campaign strategy development, marketing plan & marketing budget.
• Supports execution of external marketing campaigns that drive awareness, inquiries, lead generation, event attendance, occupancy, recruitment, philanthropy, and other approved organizational goals.
• Owns VMRC social media marketing, including content planning, creation, scheduling, publishing, community management, paid promotion coordination, and performance reporting.
• Owns email marketing and marketing automation, including audience segmentation, list hygiene, templates, forms, automated journeys, testing, deliverability, calls to action, and conversion tracking.
• Oversees vendors & makes select updates to website content, landing pages, campaign forms, community calendar listings, blogs, digital profiles, and other lead-generation touchpoints.
• Develops and edits accessible, audience-focused press releases, media materials, blogs, event promotions, and supporting collateral with attention to answer engine optimization (AEO), generative engine optimization (GEO), and search engine optimization (SEO) best practices.

Requirements

• Bachelor's degree from an accredited college or university in Marketing, Communications, Digital Media, Public Relations, Business, or a related field and a minimum of three years of professional marketing and communications experience.
• Equivalent combinations of relevant education and experience may be considered.
• Demonstrated experience managing multiple projects, production schedules, deadlines, approvals, and stakeholders is required.
• Strong writing, editing, proofreading, presentation, and interpersonal communication skills are required.
• Must be highly organized, responsive, detail-oriented, able to work independently, and comfortable shifting priorities while maintaining quality and deadlines.
• Strong technical competence is required across digital marketing, content management, analytics, customer relationship management, and workplace collaboration platforms. Experience should include social media publishing and analytics, email marketing and marketing automation, website content management, search engine optimization, digital advertising, CRM data and lead tracking, online forms, dashboards, and Microsoft 365.
• Working knowledge of platforms such as Mailchimp, Constant Contact, Squarespace, WordPress, Meta Business Suite, LinkedIn, Google Analytics, Canva, Monday.com, and related tools is preferred.
• Practical use of generative AI and large language model tools is required for research, ideation, drafting, editing, workflow improvement, content adaptation, and analysis, with sound judgment regarding accuracy, privacy, copyright, brand standards, and human review.

Preferred

• Working knowledge of platforms such as Mailchimp, Constant Contact, Squarespace, WordPress, Meta Business Suite, LinkedIn, Google Analytics, Canva, Monday.com, and related tools is preferred.

Benefits

• Medical insurance with prescription coverage : (30+ hours/week), plus dental and vision plans to keep you looking and feeling fresh.
• Future-Proof Your Finances : 403(b) retirement plan with up to 5% company match after one year—stacking wealth for your next chapter.
• PTO That is awesome: Full-timers rack up over 230 hours of Personal Time Off in year one, with cash-out options for that extra flex.
• Relocation: Available only for LPN, RN, & Director level and above.
• Pre-K Subsidy: Pending eligibility, you could qualify for a subsidy from VMRC to offset pre-kindergarten (pre-K) expenses.
• On-Demand Pay: Access to Earned Wages BEFORE the scheduled payday because life happens
• Company-paid Short-Term Disability for full-time crew, plus optional Long-Term Disability for added peace of mind.
• Life Insurance, Locked In: Free company-paid life insurance, with supplemental options to level up your coverage.
• Flex Spending, Made Easy : Flexible Spending Account with a company contribution to help you save smart.
• Wellness Opportunities: Free or discounted membership to our on-site Wellness Center—because self-care is real.