Responsibilities

• Provide leadership to the CRCNA by thoroughly understanding denominational trends, conducting market research, and anticipating opportunities and challenges in sharing the mission and vision of the CRCNA.
• Steer conversations and decisions with denominational leaders based on market research and other trends.
• Steer communications and marketing strategy across CRCNA agencies by meeting regularly with communications staff, chairing monthly communications council meetings, sharing denominational trends and key messages, and providing feedback on material, ensuring a high standard of excellence and effectiveness.
• Oversee the brand and brand reputation of the CRCNA by establishing and implementing standards that will ensure an appropriate visual identity across all communications platforms.
• Oversee the brand and brand reputation of the CRCNA by leading and creating strategies for denominational communications channels, including social media, the website, CRC News, the denominational ministries section of The Banner, prayer guides, bulletin announcements, videos, Do Justice, The Network, synod communications, etc.
• Develop and oversee an integrated communication and marketing strategy for overall denominational funding, with a special focus on the ministry share program.
• Collaborate with The Banner editor to address strategic communications issues and to coordinate news coverage of the CRCNA.
• Lead public relations for the CRCNA, including overseeing crisis communications that arise.
• Recruit, manage, and direct staff assigned to the CRCNA communications and marketing office.
• Serve as a resource to denominationally-related ministries in their communications and marketing efforts.

Requirements

• Professing membership in a Christian Reformed congregation, or of a church in communion with the CRCNA, and agreement with the doctrine of the church signified by signing a covenant statement.
• Thorough understanding of the CRCNA and its ministries, agencies, and institutions.
• Demonstrated competence in the skills necessary for effective communications and marketing.
• Experience in leading and directing a communications and marketing team.
• Fluent in English; knowledge of other languages is an asset
• Demonstrated strong skills in oral and written communications, including demonstrated skill in editing.
• An ability to recruit, train, encourage, and support team members in their daily work.
• Ability to influence and build consensus through both formal and informal leadership in a multifaceted organization.
• Ability to travel between the United States and Canada as requested.
• Bachelor’s degree, preferably in an area related to communications or marketing; post-graduate degree preferred.

Benefits

• Work-Life Balance
• Full-Time Flexible Work Arrangements
• Generous Vacation and Holiday Time
• Competitive benefits and retirement plan
• Professional Development Opportunities
• Contributing to an organization that is making an impact in the world