Director, Commercial Strategy and Activation

New York City, NY (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own or coordinate the Orion Select solution workflow from prospecting to activation, translating client strategy into tailored media plans and cross-team execution.

  • Strategy & Activation: own campaign strategy, setup, optimization, and post campaign learning with cross-functional alignment.
  • Asset & Framework Development: create client-specific materials, case studies, and the operational toolkit (heatmaps, forms, tech matrices, calculators).
  • New Business & Partnerships: support packaging, negotiations, and evolution of Orion Select with tech/publisher partners.

Job Description

Responsibilities - Package programmatic solutions with Growth teams and Orion for existing clients and new business. - Contribute to Orion Select pitches by comparing existing investment/media plans to the optimized plan. - Develop client-specific Orion Select materials and case studies. - Help build and maintain the operational framework (client heatmap, intake form, tech matrix, planning calculator). - Lead Strategy and Activation of Orion Select campaigns: align media plans across Investment and Orion. - Campaign setup including targeting, audience strategies, and PMPs. - Campaign optimizations using the Orion value calculator. - Post campaign reporting and learnings. - Oversee Activation for Orion Select campaigns run via third parties (eg Kinesso). - Support negotiation framework and product/commercial opportunities with tech/publisher partners to evolve Orion Select. Requirements - Proven track record in sourcing and curating new business relationships and/or solutions; developing solutions using new or existing processes. - Ability to assess and rank issues and tasks to act on them efficiently. - Experience supporting IPG relationships for clients across lines of business. - Expertise in ad tech solutions and data analysis. - Strong collaboration, project and account management skills; excellent written and verbal communication. Preferred - Applies a solid foundation to varying situations. - Applies advanced knowledge and detects deviations from the norm. - Understanding of agency commercial models.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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