Responsibilities

• Collaborate and partner with business and sales leaders, to ensure growth goals are met
• Translate business goals into clear marketing strategies and plans
• Prioritize marketing activities and focus areas, align resources to objectives
• Define target segments, customer insights, and growth opportunities
• Develop positioning, differentiation, and value propositions aligned to market needs
• Prioritize marketing efforts based on business impact, growth potential, and strategic importance
• Maintain focus on high-value initiatives and avoid dilution across low-impact activities
• Partner with key stakeholders to align on strategic investment required
• Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence
• Shape and own go-to-market strategies for key offerings, initiatives, and priority segments
• Define sales plays, messaging frameworks, and program priorities
• Ensure clarity and consistency in how the business goes to market
• Partner closely with sales leaders to align on priorities, opportunities, and challenges
• Translate strategy into actionable tools, narratives, and programs that support selling
• Continuously gather field insights to refine messaging and approach
• Orchestrate cross-functional teams and aligned support resources
• Provide direction and guidance to Product Marketing Managers where applicable
• Ensure clear division between strategic leadership and executional support
• Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life
• Brief and guide cross-functional teams to ensure execution aligns to business priorities and maintain accountability for outcomes without directly owning execution? yes

Requirements

• Education: Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.
• Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial roles
• Knowledge, Skills & Abilities:
• - Strong experience partnering with sales and business leadership
• - Proven ability to translate business objectives into marketing strategies
• - Experience working across multiple marketing disciplines (brand, content, demand generation)
• - Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers
• - Strong communication, stakeholder management, and influence skills
• - Ability to operate effectively in a matrixed, cross-functional environment
• Additional Requirements: This role includes occasional travel, typically once a quarter, based on business needs.

Benefits

• We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.