Director, Commercial Marketing at Covera Health | New York, USA | $160K/yr – $190K/yr

Covera Health

Director, Commercial Marketing

New York, USA (Remote)

$160K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end demand generation and ABM to generate top-of-funnel pipeline for employer and health plan segments.

Must-have: 7+ years of B2B marketing in digital health, health tech, or enterprise healthcare
Standout: Founding or sole marketing hire at an earlier-stage company
Own multi-channel demand gen programs and ABM motion

Job Description

Responsibilities

Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance
Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
Contribute to market research, buyer persona development, and advisory board programming
Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns
Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums

Requirements

7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
Start-up experience required
Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
Proven experience planning and executing field marketing programs and industry events end-to-end
Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

Benefits

Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
Vision & Dental
Flexible Time Off - take the time you need, when you need it
Generous company wide holidays - 16 in total
401(k) Retirement Plan
Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
Annual Wellness stipend for fitness, mental health or other wellness expenses

Covera Health

3.1 Glassdoor

At Covera, we’re committed to ensuring high-quality healthcare is more than just a promise. That’s why we’re leading the way in the emerging science of quality, and connecting providers and payers in their shared quest to improve patient outcomes and care quality. By tackling this challenge, we have the ability to impact millions of lives by raising the standard of care nationwide. Our initial focus is radiology, where an early and accurate diagnosis has a profound impact on the rest of a patient’s care journey. Through our work, which uses clinically-validated science-based tools, we’re helping doctors enhance their care, ensuring patients get the right diagnosis, and enabling the healthcare system to support quality improvement at scale. Through our clinical intelligence platform, we have launched programs that help people access the most effective care and provide doctors with AI-powered quality insights and tools to enhance their care. Today, Covera is partnered with leading employers, payers and healthcare organizations across the US, including Walmart and Microsoft. And, with a pipeline representing over 25% of insured Americans, we are in the early stages of improving care quality for all patients across the globe. In August 2021, we raised a $25M Series C financing round with Insight Partners, a leading global venture capital and private equity firm investing in high-growth companies driving transformative change in their industries.PLEASE NOTE: At Covera Health, we take the integrity of our hiring process seriously. Please be aware of recruitment scams that may impersonate our company. We will never request payment or sensitive information (such as banking details) during the interview or hiring process. All communication from our team will come from an official Covera Health email address (ending in @coverahealth.com). If you suspect fraudulent activity, please contact recruiting@coverahealth.com to verify the legitimacy of the communication.

Founded in 2017

New York, New York, USA

90 employees (3 in marketing)

www.coverahealth.com

53% recommend to a friend