Responsibilities

• Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that projects are produced completely and efficiently.
• Set strategic principles for client search initiatives based on objectives
• Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
• Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
• Establish and foster a corporate culture that inspires talent
• Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds
• Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
• Develop direct reports by providing ongoing feedback and conducting employee evaluations
• Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
• Master, identify, and communicate trends in Commerce and in client industries
• Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
• Define and evaluate client competition online, as well as how it relates to Commerce initiatives
• Establish appropriate account staffing, scope of services, and fee proposals

Requirements

• 8+ years of progressive levels of paid search experience with several years in the Commerce space
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
• Experience with organic and paid search
• Experience applying search marketing to brand-building and direct response initiatives
• Experience with Amazon AAP/Display a plus
• Strong command of search engine research and reporting resources
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool
• Demonstrated leadership and management skills
• Demonstrated business acumen and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities
• Ability to lead new business development process, with demonstrated ability to win new clients
• Ability to build and strengthen client relationships
• Maintain healthy senior relationships with key industry partners and search engines

Preferred

• Experience with Amazon AAP/Display a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off