Director, Commerce

New York City, NY (Hybrid)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 4 weeks ago

Job Summary

Own and drive the end-to-end commerce media strategy across Amazon and retail media, leading cross-functional planning, measurement, and executive-facing updates across multiple platforms including Walmart Connect, Roundel, and Instacart.

  • Define portfolio-level strategies aligned with business objectives.
  • Lead planning across Sponsored Products, Brands, Display, DSP, and emerging solutions.
  • Collaborate with analytics and retail teams to connect media investments to business outcomes.

Job Description

Responsibilities

  • Serve as the company's primary expert for Amazon Search, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail analytics, and clean room measurement.
  • Develop portfolio-level commerce media strategies that align with business objectives, category priorities, and retailer growth goals.
  • Lead strategic planning across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging Amazon advertising solutions.
  • Partner with ecommerce and sales teams to connect media investment with assortment, content, inventory, and retail readiness initiatives.
  • Identify opportunities to drive incremental household penetration, new-to-brand acquisition, category expansion, and customer lifetime value.
  • Serve as strategic lead across Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retail media platforms.
  • Establish retailer-specific and cross-retailer media frameworks, measurement standards, and activation best practices.
  • Provide strategic support and guidance to agency buying teams responsible for retail media activation.
  • Drive consistency in audience strategy, reporting, testing methodologies, and optimization approaches across retail media investments.
  • Identify opportunities to scale successful Amazon learnings across other retail media channels.

Requirements

  • 6+ years of experience in commerce media, retail media, performance marketing, ecommerce, or digital media.
  • Deep expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud (AMC).
  • Strong understanding of retail media ecosystems, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
  • Experience developing audience strategies and measurement frameworks using retailer first-party data and clean room environments.
  • Demonstrated ability to connect media performance to business KPIs including sales, market share, household penetration, acquisition, and profitability.
  • Proven experience leading agency partners and cross-functional stakeholder groups.
  • Strong analytical, strategic thinking, communication, and presentation skills.
  • Experience managing large media investments and influencing senior business stakeholders.
  • Advanced proficiency in Excel, PowerPoint, commerce analytics, and performance measurement tools.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

Marketing Team

Marketing Roles Posted (Last 30 Days)
42

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Current headcount: ~1

Director, Commerce

Publicis Groupe Holdings B.V · New York City, NY · Hybrid