Responsibilities

• Serve as the senior strategic lead and relationship owner for key clients, driving measurable growth and long-term partnership success.
• Guide client strategy as a thought partner — not an order taker — and lead with authority in conversations with CEOs, CMOs, and founders.
• Build and execute full-funnel growth plans across acquisition, conversion, and retention.
• Translate insights into actionable strategies that connect media, creative, landing page optimization, and lifecycle marketing.
• Stay ahead of emerging e-commerce and marketing innovations to keep clients on the leading edge of performance.
• Align and influence cross-functional teams across Paid Media, Creative, Web, and CRM to deliver cohesive, full-funnel strategies.
• Navigate complex client dynamics with professionalism and composure, including escalations, challenging asks, and contract discussions.
• Build trust through clear communication, strategic alignment, and accountability.
• Lead business reviews that deliver meaningful insights, performance trends, and forward-looking growth strategies.
• Identify and activate upsell and cross-sell opportunities that expand client impact and strengthen partnerships.
• Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals.
• Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization.
• Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance.
• Develop agency-wide performance reports, highlighting industry trends and growth opportunities.