Responsibilities

• Build trusted partnerships and experiences with our clients as the senior POC on the day to day account management.
• Lead with agility on cross-functional teams to achieve client visions and ambitions, aligning internal goals and solutions with client objectives.
• Shape media planning and presentations with cross-functional teams, including strategy, planning, media activation, reporting, measurement, SEO, and influencer marketing.
• Develop and innovate product solutions for clients, navigating client needs, cross-functional teams, the agency, and industry standards to deliver desired outcomes.
• Participate in the US Management team, with potential international collaboration on a case-by-case basis.
• Contribute to the Croud leadership team and community, driving business growth and enhancing our proposition.
• As Director, there is no such thing as a typical day as you will constantly be challenged to build brands, push partnerships & bring new thinking. Your responsibilities will be broken in to 8 parts.
• Client Leadership and Management: Be a lead POC on day to day delivery and account management on your client(s).
• Lead key meetings and status alongside the cross-functional teams; supporting any junior members of the team to deliver with quality.
• Crystallize and communicate objectives and brief internal teams on how that translates into day to day account management

Requirements

• Essential: Proven experience in client leadership, media planning, and cross-functional team management.
• Essential: Strong understanding of media activation or media planning, SEO, influencer marketing, analytics, and industry trends.
• Essential: Excellent communication and leadership skills to drive client success and business growth.
• Essential: Experience establishing & overseeing team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
• Essential: Experience defining high level strategy and holistic management of the media plan development, implementation, and execution
• Essential: Experience Leading strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Essential: Experience supporting development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Essential: Experience Identifying key target insights based on client brief necessary for formulating strategic recommendations, and ensuring alignment into broader long-term goals
• Essential: Experience maintaining an in-depth knowledge of the client business and competitive landscape
• Essential: Experience ensuring teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
• Essential: Demonstrating an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams

Preferred

• Experience of elevating over campaign planning and having to drive demonstrable results for c-suite executives.
• Demonstrable in-depth & deep experience as a strategic leader specifically in digital planning backgrounds.Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.
• Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives.
• Great communication and presentation skills, with good attention to detail.

Benefits

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed
• Public Holidays: 12 days observed
• Sick Days: 7 days annually
• Summer Fridays: Early finishes from Memorial Day to Labor Day
• Bereavement Leave: Paid time off for personal loss