Responsibilities

• Develop and execute comprehensive channel marketing strategies aligned with the company's overall business objectives and growth targets.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats within the channel.
• Lead the development, implementation, and management of channel marketing go to market plans and strategies to improve AprilAire’s competitive advantage including strategic pricing plans, incentives, Healthy Air Partner programs, sell-through strategies, commercial programs, collateral development, new product launches and channel loyalty initiatives.
• Collaborate and lead cross-functional teams to ensure seamless integration of channel marketing initiatives across all touchpoints including sales, product management, and marketing communications .
• Build and nurture strong relationships with channel partners, distributors, industry influencers and dealers to maximize brand presence and drive sales through effective marketing collaboration.
• Provide guidance and support to partners, enabling them to effectively market and sell AprilAire products.
• Develop high ROI customer programming to promote AprilAire
• Conduct market research, competitive analysis, and consumer insights to identify trends and opportunities for product positioning and marketing strategies.
• Use data and analytics to measure the performance of marketing initiatives and make data-driven decisions to optimize marketing efforts.
• Develop and manage the channel marketing budget, ensuring effective allocation of resources to achieve business objectives within budgetary constraints.

Requirements

• Bachelor’s degree in Marketing , Business Administration or a related field . Master’s degree is a plus.
• Proven track record of developing and executing successful channel marketing strategies to drive growth, profitability , and market share gains across multiple B2B s ales channels successfully managi ng conflict while creating value for competing customers .
• 10 years' experience in marketing , with a focus on channel marketing and strategic partnership management in consumer , commercial or industrial industry selling through 2-step wholesale distribution . Additional retail and D2C is a plus .
• Strong understanding of marketing principles , market dynamics, managing channel conflict and distribution strategies.
• Experience leading and developing a team , acting as a “player/coach ,” and creating a “one team” mentality both within the team and outside the channel marketing team .
• Demonstrated experience managing b udgets and resources effectively.
• Ability to analyze data , use ins ights , and conduct ROI analysis to optimize marketing strategies and campaigns.
• Strong communications acumen, h ighly proficient in PowerPoint and proven examples developing customer presentations and strategic channel marketing plans .
• Track record of developing relationships and working in a cross functional environment.
• Ability to travel up to 40% of the time in the field and to Madison, WI (if not local to Madison, WI)