Responsibilities

• Collaborate and partner with business and sales leaders, to ensure growth goals are met
• Translate business goals into clear marketing strategies and plans
• Prioritize marketing activities and focus areas, align resources to objectives
• Define target segments, customer insights, and growth opportunities
• Develop positioning, differentiation, and value propositions aligned to market needs
• Prioritize marketing efforts based on business impact, growth potential, and strategic importance
• Maintain focus on high-value initiatives and avoid dilution across low-impact activities
• Partner with key stakeholders to align on strategic investment required
• Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence
• Shape and own go-to-market strategies for key offerings, initiatives, and priority segments

Requirements

• Education: Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.
• Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial roles
• Knowledge, Skills & Abilities:
  - Strong experience partnering with sales and business leadership
  - Proven ability to translate business objectives into marketing strategies
  - Experience working across multiple marketing disciplines (brand, content, demand generation)
  - Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers
  - Strong communication, stakeholder management, and influence skills
  - Ability to operate effectively in a matrixed, cross-functional environment
• Additional Requirements: This role includes occasional travel, typically once a quarter, based on business needs.

Benefits

• We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.