Director, Business Intelligence (DTC)

Chicago, IL (On-site)

$112K/yr – $161K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize multi-stakeholder client programs by shaping measurement plans, data sources, and actionable insights across healthcare media.

  • Lead cross-functional collaboration to define success metrics and scale consultative selling with measurable impact.
  • Manage data sources and governance to deliver timely insights and compelling client reports.

Job Description

Responsibilities

  • Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
  • Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
  • Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
  • Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
  • Analyze data to generate insights and recommendations for program optimization and enhancement.
  • Create and deliver presentations and reports to clients in person or via teleconference.
  • Identify opportunities to expand client engagement through consultative selling and support new business pitches.
  • Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
  • Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
  • Manage multiple client projects concurrently, adapting to diverse needs and opportunities.

Requirements

  • Bachelor’s degree required (preferably BS in related field); Master’s degree preferred.
  • 7+ years’ experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus.
  • Deep understanding of multi-channel marketing mix utilization.
  • Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity.
  • Experience recruiting, managing, and developing junior team members.
  • Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., MicroStrategy, Datorama).
  • Willingness to travel up to 15%.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215