Responsibilities

• Lead the brand voice for all global websites, email, and digital marketing under the leadership of the SVP of Global Creative
• Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads and regional teams
• Lead and collaborate with creative colleagues on the conceptual and copy direction of Calvin Klein’s branding, advertising and marketing initiatives
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Take part in creative concepting and collaborate with the designers to develop creative concepts for brand initiatives
• Work closely with creative team to ensure copy tone and style are consistent with visual tone and style
• Work closely with product marketing to create brand right, product storytelling that entices the consumer
• Work with the social teams to develop copy for rollouts that consider channel needs and differentiations
• Interact with project teams to understand business objectives and audience demographics
• Be a strategic thinker, creatively interpreting insights from marketing into effective, meaningful creative concepts that meet business goals and maintain the highest level of creative integrity

Requirements

• Bachelor’s degree in business related field or equivalent experience
• 10+ years of copy creative direction experience within the fashion/lifestyle space
• A solid understanding of marketing and advertising principles
• An exceptional copywriting portfolio website
• Proven creative ability
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development and creative brief development and creative execution

Preferred

Benefits

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education Assistance: Receive support for continued education including tuition reimbursement.
• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.