Responsibilities

• Leverage customer insight to inspire and guide the development of innovative brand strategies and creative marketing ideas.
• Identify high-impact opportunities for developing breakthrough customer insight that drives brand growth.
• Create and apply innovative approaches for uncovering customer insight, using both qualitative and quantitative research.
• Proactively determine where in-depth understanding of consumer attitudes and behaviors can enhance client marketing success.
• Translate key customer insights from client and CoLab data into actionable marketing program implications.
• Partner with primary researchers, analytics teams, and client research organizations to improve the value of insights for marketing programs.
• Optimize the impact of customer insight in the creative/program development process by inspiring and collaborating with creative teams.
• Apply and champion CoLab’s strategic approach to brand development, encouraging a ‘pull’ approach to marketing.
• Lead team brainstorms to efficiently generate breakthrough insights and improve team contributions.
• Build productive collaboration and enable successful teamwork across teams.

Requirements

• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or large DM firm strategic planning group).
• Expertise in qualitative research and experience applying innovative qualitative research techniques.
• Familiarity with interpreting and applying quantitative research.
• Undergraduate degree in a relevant discipline (e.g., history, American studies, political science, anthropology/sociology, journalism, or psychology); graduate degree (MBA, Masters) is a plus.
• Exceptional customer insight skills and intuitive ability to understand consumer motivations.
• Ability to distill ‘human truths’ from complex data sets.
• Passion and empathy for the consumer’s perspective.
• Up-to-date knowledge of how marketing is evolving to meet the needs of empowered consumers.
• Ability to challenge teams to uncover ‘what’s in it for the customer.’
• Experience applying insights to marketing program development.
• Strong communication, writing, and influence skills.
• Inspirational leadership style and a passion for working with creative people.

Preferred

• Graduate degree (MBA, Masters) is a plus.
• Familiarity with segmentation, analytics, and media research tools is a plus.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.