Responsibilities

• Strategy Development
• - Build clear brand positioning, audience insights, and strategies that guide creative, experiential, and partnership work ensuring all ideas ladder into a tight brand narrative and business objective.
• - Identify cultural, consumer, and category truths that anchor breakthrough ideas and ensure cultural connectivity.
• - Lead on long-term brand platforms and playbooks for clients partnering with sports teams and leagues from current accounts to new business pitches/RFPs.
• - Drive the strategy-to-creative pipeline: creating inspiring briefs, shaping concepts, and ensuring alignment from briefing through execution.
• - Stay tapped into the brand, its partners, sport, and culture to surface timely, reactive opportunities that maximize partnership relevance.
• - Partner with Analytics to define KPI’s and development measurements plans.
• Client & Internal Leadership
• - Serve as senior strategic partner to clients, translating business goals into actionable strategy.
• - Lead strategy for new business efforts including: research, insights, positioning, measures of success, and pitch narrative.

Requirements

• 8+ years of experience in brand strategy or integrated marketing. Plus if in sports/partnerships.
• Deep understanding of sport, culture, and the communities shaping them.
• Build amazing Google Slides decks. Simple copy. Elevated design. Great visual references.
• A clear, compelling storytelling with the ability to make complex ideas feel simple, exciting, and culturally relevant.
• Proven track record leading pitch strategy and shaping long-term brand or partnership platforms.
• Thrives in fast-paced, high-volume environments and loves collaborating with creative teams.
• Curious, culturally dialed-in, and confident shaping ideas that push the work beyond the expected.
• Strong leadership skills and experience helping people grow in their roles.

Benefits

• This position is also eligible for benefits and discretionary bonus.