Responsibilities

• Lead annual brand planning cycle including situation analysis, strategic prioritization, business case development for patient support programs
• Communicate patient support program strategy within the broader brand planning framework, ensuring alignment with commercial objectives and market dynamics
• Conduct comprehensive situation analysis, including market assessment, landscape evaluation, and patient support program performance review
• Facilitate strategic prioritization sessions with cross-functional teams to identify key opportunities and resource allocation for patient support programs
• Develop business cases for major patient support program investments
• Own budget development and allocation for patient support programs within the brand planning process, ensuring financial alignment with strategic priorities
• Present brand planning recommendations to Commercial Leadership and secure alignment on strategic direction and resource allocation
• Act as Brand Team partner and point of contact to Brand Leadership across the rare hematology and oncology portfolio
• Represent patient support services at senior leadership level in brand strategy sessions, commercial reviews, and strategic planning
• Ensure patient support programs are fully integrated into brand strategy, commercial execution, and field activities

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred
• 7+ years of experience in pharmaceutical brand marketing, commercial strategy, or patient support services
• Proven experience leading brand planning processes and cross-functional strategic initiatives
• Strong understanding of pharmaceutical commercial operations, including brand management, sales execution, and market access
• Experience developing messaging strategy and content for healthcare audiences (patients, caregivers, HCPs)
• Demonstrated ability to build strong partnerships with brand teams and commercial leadership
• Experience conducting customer research, competitive intelligence, and market analysis
• Strong presentation and communication skills with the ability to influence senior stakeholders

Preferred

• Experience in rare disease, hematology, or oncology therapeutic areas
• Familiarity with patient support program operations and hub services
• Experience with congress planning and medical conference coordination
• Knowledge of patient advocacy landscape and stakeholder engagement
• Experience working with patient support program vendors
• Strong analytical skills with experience using market research and business intelligence tools

Benefits

• high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
• a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact