Director, Brand Strategy, Burger King, US&C

Miami, FL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on leading brand planning, cross-functional collaboration, and product launches in the QSR sector. Key requirements include 7+ years marketing experience, MBA preferred, strong project management and analytical skills. Benefits emphasize wellness, parental leave, and disability accommodations.

Job Description

Responsibilities

  • Completes regular analysis of industry, competitive QSR outlets and consumer trends and activities
  • Build the annual brand plan strategy & consumer-facing campaign calendar that help optimize sales, traffic and brand health objectives
  • Work with the brand team to map our product pipeline and outline product launch timings & associated creative campaigns
  • Collaborate with various cross-functional departments such as Brand Marketing, Analytics, Operations and Media to optimize product offerings and campaigns during a specific time on the annual planning calendar
  • Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied when the calendar is built
  • Prepares briefings for Marketing Communications for any new product/promotional launches
  • Creates Executive presentations for strategic projects in a logical and well-thought-out manner
  • Ensures projects are completed on time and within budget

Requirements

  • University degree in Business, Marketing, Finance, or related field.
  • MBA Preferred
  • 7+ years of marketing experience in CPG, Food Service, or related field, with passion and knowledge of or interest in the QSR Industry
  • Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
  • Strong business acumen with a high sense of curiosity
  • Advanced skill level using Excel and PowerPoint
  • Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
  • Highly organized and motivated with a desire to outperform
  • Ability to work and thrive in a fast-paced and deadline-driven environment
  • Must be solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions

Preferred

  • MBA Preferred

Benefits

  • Benefits at all of our global offices are focused on physical, mental and financial wellness.
  • we offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
  • Accommodation is available for applicants with disabilities upon request.
Restaurant Brands International logo

Restaurant Brands International

3.4 Glassdoor

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Founded in 2014
Toronto, Ontario, CAN
9.1K employees (321 in marketing)
55% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
145.3K
Traffic Source Mix
Search
38.2%
Direct
47.8%
Referral
10.9%
Social
2.2%
Paid
0.6%

Headcount Trend

Current headcount: ~9.1K

Marketing Team

Marketing Team Size
252 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years

Funding

Total Funding
$1.6B
Last Raise
$369.2M
Post IPO Secondary, 4 months ago

Funding History

  • Nov 2025
    Post IPO Secondary
  • Sep 2024
    Post IPO Debt • $369.2M
  • Aug 2024
    Post IPO Secondary

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