Director, Brand Standards & Field Experience

USA (On-site)

$120K/yr – $214K/yrSenior Level8+ years expFull time

Posted 21 hrs ago

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Job Summary

Own brand standards and field execution across a multi-unit portfolio, leading cross-functional efforts to elevate visual environment, signage, merchandising, and customer experience while coordinating brand refreshes and portfolio-wide improvements.

  • Drive enterprise-wide brand standards and field-ready execution tools.
  • Lead cross-functional projects with Operations, Marketing, Facilities, and Vendors.

Job Description

Requirements

  • 8+ years experience in multi-unit retail operations, facilities, brand management, field marketing, or store development.
  • Experience leading standards programs across large geographic portfolios.
  • Demonstrated success partnering with operations leaders to improve field execution.
  • Strong project management and organizational capabilities.
  • Ability to influence without direct authority.
  • Experience managing vendors and capital improvement initiatives.
  • Strong analytical and communication skills.

Preferred

  • Experience with: Car Wash , Convenience Retail , Quick-Service Restaurants , Automotive Services , Fuel Retail or Specialty Retail .
  • Private-equity-backed growth company experience.
  • Experience supporting acquisitions and brand conversions.
  • Experience leading refresh, rebranding, or image enhancement programs.
  • Knowledge of visual merchandising, facilities management, and customer experience design.
Whistle Express Car Wash logo

Whistle Express Car Wash

Whistle Express operates car washes with locations in Alabama, Arkansas, Colorado, Florida, Georgia, Indiana, Louisiana, North Carolina, Mississippi, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia. Whistle prides itself on delivering consumers and teammates a premium on-premise experience, including its Unlimited Fast Pass Membership Program, free towels, free vacuums, and free mat washing stations. The Company was founded by Frank Bennett and Brooks Moye in 2014 and is headquartered in Charlotte, North Carolina.

Founded in 2014
Charlotte, North Carolina, USA
426 employees

Traffic Signals

Monthly Visitors
62.4K
Monthly Google Ads Budget
$10.4K
Traffic Source Mix
Search
51.6%
Direct
37%
Referral
8.7%
Social
1.2%
Paid
1.4%

Headcount Trend

Current headcount: ~438

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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