Responsibilities

• Brand Strategy and Stewardship
• Develop and own the holistic owned-brand strategies aligned to company goals and customer insights. Oversee partnerships, social media and public relations to drive financial and brand growth goals.
• Lead brand campaigns that drive emotional connection and build long-term equity.
• Ensure consistent brand expression across all channels (social, digital, in-store, experiential)
• Social Media Leadership
• Define and execute the social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, emerging channels).
• Oversee influencers, community management, real-time engagement, and customer interactions to build loyal communities.
• Monitor trends, sentiment, and platform innovation to keep the brand at the forefront of culture.
• Content and Storytelling
• Lead the creation of compelling content that inspires, informs, and connects with audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
• 10+ years of experience in brand marketing, social media, or related roles, ideally within retail, lifestyle, or consumer brands.
• Proven experience building iconic brands and leading major social media and influencer programs.
• Exceptional leadership, communication, and storytelling skills.
• Deep understanding of social media platforms, content creation, paid social media strategies, and emerging trends.
• Experience working with creative teams, agencies, and influencer management platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Passion for innovation, culture, community, and customer experience.

Preferred

• Experience in high-growth retail, fashion, beauty, or consumer brands.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Deep network of creators, influencers, and media partners.
• Creative thinker who loves experimenting and pushing boundaries.