Drive brand strategy and program execution for Goodyear & Bridgestone associate dealer programs across wholesale channels.

• Drive the strategic direction, positioning, and execution of Goodyear & Bridgestone associate dealer programs to reinforce brand consistency and marketplace differentiation.
• Provide category‑level expertise across the wholesale channel, ensuring the Goodyear & Bridgestone value proposition is clearly communicated and consistently delivered.
• Develop and refine brand strategy, positioning, and value proposition, including brand architecture decisions – and translate business objectives into brand-building programs
• Serve as the internal champion of the brand, educating teams and reinforcing brand standards
• Build, strengthen, and manage relationships with key vendors, manufacturers, and third‑party service providers to support program execution, product availability, merchandising, and promotional initiatives.
• Lead vendor relations by setting performance expectations and ensuring alignment with Goodyear & Bridgestone brand standards and program requirements.
• Collaborate with manufacturing partners to optimize assortments, improve supply continuity, and enhance program competitiveness.
• Represent the company and its brands in key manufacturer, industry, or partner forums as appropriate.
• Develop and manage channel‑specific two‑step retailer programs, including assortment planning, merchandising strategies, promotional calendars, distributor/retailer scorecards, and third‑party provider integration.
• Ensure all program elements deliver measurable value to channel partners and support Goodyear & Bridgestone brand objectives

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of education and experience.
• 10+ years of progressive experience in brand management, product management, marketing, or channel/program leadership roles.
• Demonstrated experience leading brand strategy, positioning, and go‑to‑market initiatives across multiple channels.
• Proven ability to manage complex vendor and manufacturer relationships and influence outcomes without direct authority.
• Experience developing and managing budgets, KPIs, and performance metrics to drive growth and profitability.
• Strong cross-functional leadership skills with the ability to partner effectively across sales, category management, finance, and operations.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• Master’s degree in Marketing, Business Administration, or a related field.
• Experience working with national or global brands, preferably within a wholesale, distribution, or multi-channel environment.
• Experience leading or supporting manufacturer-sponsored dealer or associate programs.
• Prior people leadership or functional leadership experience.