Responsibilities

• Define and evolve Primally Pure’s brand strategy to drive increased consumer awareness, new customer acquisition and brand loyalty.
• Translate business goals into clear brand-building initiatives that elevate positioning while expanding consumer reach.
• Define actionable goals and measurement tools to accurately assess impact of brand campaigns and initiatives.
• Lead and develop a team of accomplished marketing professionals and external agencies across content, creative, social, PR/communications, and product marketing.
• Foster a culture of creativity, collaboration, support and clarity.
• Provide clear direction, feedback, and prioritization across functions.
• Actively manage and reallocate team resources based on fluctuations in marketing technology, consumer behaviors, competitive environment and channel priorities.
• Oversee creative teams, agencies and contractors.
• Act as a brand guardian to ensure campaigns are expressed consistently across all marketing channels, aligning with Primally Pure’s core values and market positioning.
• Articulate and guide creative direction across seasonal campaigns, product launches, and evergreen content.

Requirements

• 8–10 years of senior brand marketing experience, ideally with a premium beauty, skincare, or wellness brand
• Proven experience building and scaling a brand in a high-growth environment (DTC experience strongly preferred)
• Strong leadership experience managing and developing creative and marketing teams
• Deep understanding of content, social, PR, and product marketing
• Strong creative instincts with a high bar for brand and storytelling
• Ability to collaborate cross-functionally and influence at a leadership level
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• A deep appreciation for brand consistency, detail, and craftsmanship
• Collaborative mindset with strong communication skills