Director of Brand, Product and Content at PRIMALLY PURE LLC | Murrieta, CA | $175K/yr

PRIMALLY PURE LLC

Director of Brand, Product and Content

Murrieta, CA (Hybrid)

$175K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Primally Pure’s brand strategy, lead multi‑channel marketing, and scale a premium skincare brand with a cross‑functional leadership role.

Own brand strategy and multi‑channel execution across content, social, PR, and product marketing.
Must-have: 8–10 years in premium brand marketing, preferably beauty or skincare.
Standout: Experience leading teams and agencies with budget stewardship.

Job Description

Responsibilities

Define and evolve Primally Pure’s brand strategy to drive increased consumer awareness, new customer acquisition and brand loyalty.
Translate business goals into clear brand-building initiatives that elevate positioning while expanding consumer reach.
Define actionable goals and measurement tools to accurately assess impact of brand campaigns and initiatives.
Lead and develop a team of accomplished marketing professionals and external agencies across content, creative, social, PR/communications, and product marketing.
Foster a culture of creativity, collaboration, support and clarity.
Provide clear direction, feedback, and prioritization across functions.
Actively manage and reallocate team resources based on fluctuations in marketing technology, consumer behaviors, competitive environment and channel priorities.
Act as a brand guardian to ensure campaigns are expressed consistently across all marketing channels, aligning with Primally Pure’s core values and market positioning.
Articulate and guide creative direction across seasonal campaigns, product launches, and evergreen content.
Elevate visual and verbal storytelling to consistently reflect a premium and well-differentiated brand.

Requirements

8–10 years of brand marketing experience, ideally with a premium beauty, skincare, or wellness brand
Proven experience building and scaling a brand in a high-growth environment (DTC experience strongly preferred)
Strong leadership experience managing and developing creative and marketing teams
Deep understanding of content, social, PR, and product marketing
Strong creative instincts with a high bar for brand and storytelling
Ability to collaborate cross-functionally and influence at a leadership level
Highly organized with the ability to manage multiple projects and deadlines simultaneously
A deep appreciation for brand consistency, detail, and craftsmanship
Collaborative mindset with strong communication skills

PRIMALLY PURE LLC

5.0 Glassdoor

Primally Pure is a natural skincare company that inspires fresh perspectives on beauty through traditional practices. We believe that caring for your skin shouldn’t come at the expense of your health, and formulate products using fewer + better ingredients derived from nature for maximum purity and potency. We seek to improve the health, well-being and confidence of our community through powerful, non-toxic skincare products, life-changing clean living education and intentional human connection.

Founded in 2015

Murrieta, California, USA

59 employees (15 in marketing)

www.primallypure.com

100% recommend to a friend