Director, Brand Partnerships

New York City, NY (Hybrid)

$125K/yr – $160K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own the Peacock Brand partnerships agenda with a cross-functional sales and strategy focus, shaping sponsorship packages, seller enablement, and revenue growth across franchises.

  • Own sponsorship outcomes and revenue growth for Peacock across multiple franchises and formats.
  • Coordinate cross-functional rollout and storytelling to empower the sales team with tools, training, and assets.
  • Stay ahead of market dynamics and opportunities to expand inventory and monetize new formats.

Job Description

Responsibilities

  • Partner with the Vice President, Peacock Brand Partnerships to develop and execute the go-to-market strategy for sponsorship and emerging formats to drive revenue growth for Peacock.
  • Collaborate with development, platform, and product teams to integrate Peacock advertising capabilities, audience solutions, social extensions, and emerging formats into sponsorship packages.
  • Serve as the ad sales Peacock Brand cross functional lead for Peacock.
  • Own the rollout of sponsorship opportunities and sales narratives across the organization via the channels inclusive of Double Scoop, ensuring sellers have the tools, training, materials, and strategic guidance needed to maximize revenue.
  • Partner closely with Sales Leadership, Account Directors, Client Partnership teams, Strategy and EM+C to identify marketplace demand, customize opportunities, and accelerate deal conversion.
  • Manage sponsorship pipelines, renewal strategies, category exclusivities, and incumbent partner relationships across assigned franchises.
  • Monitor revenue performance and proactively identify opportunities to expand sponsorship inventory, develop new monetization models, and unlock incremental revenue streams.
  • Serve as a subject matter expert and strategic consultant to the broader Ad Sales organization on assigned brands, franchises, and partnership opportunities.
  • Maintain a deep understanding of streaming and emerging competitive marketplace dynamics, and client priorities to identify whitespace opportunities and inform sponsorship strategy.
  • Support organizational initiatives, including sales communications, franchise prioritization, sponsorship governance, and portfolio planning through participation in leadership forums as owner of Peacock Steering Committee.
  • Act as the senior Brand Partnerships representative for assigned business lines, providing leadership, decision-making support, and stakeholder management when the Vice President is unavailable.

Requirements

  • Strong understanding of the advertising marketplace across various platforms
  • Experience in media marketing and the advertising sales process
  • Understanding of B2B branding development, strategy, tactics and execution
  • Strong interpersonal skills (i.e., the ability to interact with all levels of management and the ability to lead and motivate and influence both internal and external teams)
  • Self-Starter with strong organizational, project & management skills
  • A detail-oriented individual with the ability to work in a cross-functional and fast-paced environment on multiple projects under tight deadlines
  • Excellent oral, written and presentation skills
  • Meticulous, with a keen eye for detail and organization
  • Highly innovative with positive energy & flexible attitude

Preferred

  • Strong understanding of the advertising marketplace across various platforms
  • Experience in media marketing and the advertising sales process
  • Understanding of B2B branding development, strategy, tactics and execution
  • Strong interpersonal skills (i.e., the ability to interact with all levels of management and the ability to lead and motivate and influence both internal and external teams)
  • Self-Starter with strong organizational, project & management skills
  • A detail-oriented individual with the ability to work in a cross-functional and fast-paced environment on multiple projects under tight deadlines
  • Excellent oral, written and presentation skills
  • Meticulous, with a keen eye for detail and organization
  • Highly innovative with positive energy & flexible attitude
NBCUniversal logo

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
8

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