Responsibilities

• At H&R Block, the Director, Brand Media plays a critical role in how we show up in the market—bringing our brand to life through high-impact, large-scale media experiences that drive awareness, consideration, and new customer growth.
• This leader owns the strategy and execution of brand-building media across channels including TV, streaming, gaming, audio, out-of-home (OOH), and custom partner integrations.
• The role sits at the intersection of brand and performance—balancing creativity and storytelling with disciplined, data-driven decision-making.
• Success in this role means delivering efficient reach and frequency across priority audiences while driving measurable increases in new customer traffic across all channels—retail, digital, and app.
• Shape how one of the most recognized brands shows up in the market
• Lead high-visibility media investments across a national footprint
• Combine storytelling, media innovation, and performance accountability
• Work closely with brand, creative, analytics, and business leaders across the organization
• Define and lead brand media strategy to drive awareness and consideration across enterprise priorities
• Own integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnerships

Requirements

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience.
• 10+ years of experience in media strategy, planning, or marketing, including deep expertise in brand media
• Proven experience managing large-scale, multi-channel media investments (TV, streaming, audio, OOH, etc.)
• Experience delivering both brand impact and measurable business outcomes, especially customer acquisition
• Strong understanding of media measurement, attribution, and marketing performance frameworks
• Experience leading agencies and cross-functional teams in complex, matrixed environments
• Ability to balance creative thinking with analytical rigor to drive business results

Benefits

• Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.
• participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program
• are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit