Responsibilities

• Concept and oversee execution of Zola’s brand marketing campaigns across B2C and B2B using consumer insights, cultural cues, data, and brand identity.
• Oversee social media at Zola, leading a content team to develop strategies that cut through clutter and bring the brand to life.
• Lead the development and amplification of an influencer strategy across multiple channels and build a best-in-class program with relevant partners.
• Oversee a press strategy to drive media coverage and cultural relevance by connecting product and marketing hooks.
• Partner with internal teams to ensure brand consistency across the full customer journey.
• Act as a key stakeholder in integrated campaigns, shaping narratives that balance performance and brand goals.
• Represent the voice of the customer, advocating storytelling and brand strength across the organization.
• Collaborate with Creative to refine brand-level copy across campaigns and placements, ensuring a consistent voice.

Requirements

• 8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA).
• Strong fluency in social strategy with a pulse on evolving consumer behavior across new channels.
• Proven experience managing social media and PR teams (internal or agency-side).
• Strategic thinker who turns insights into compelling brand executions.
• Track record of managing complex cross-functional campaigns with clear ROI.
• Excellent communication and presentation skills; comfortable with executives and external partners.
• Comfortable moving quickly, getting scrappy, and figuring things out.

Preferred

• Passion for weddings, events, or consumer lifestyle categories is a plus.

Benefits

• We’re a team that cares deeply about our users, our brand, and one another. You’ll have the chance to make a real impact on a brand couples love—and help shape the most meaningful moments in people’s lives.