Responsibilities

• Lead REBEL's social strategy end-to-end across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels)
• Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance
• Set a clear point of view on what content should travel, trend, and break through—and personally help create it
• Run a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity
• Set and report on goals for organic reach, impressions, engagement, share of voice, and follower growth
• Drive earned media strategy and execution—story development, pitching, and relationship building
• Turn social momentum and cultural moments into PR wins, and vice versa
• Secure consistent, high-impact coverage that reinforces REBEL's brand story and fuels awareness
• Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach, not paid performance
• Ensure creator content feels native, on-brand, and capable of driving viral moments

Requirements

• 7–10 years in brand marketing, social, PR, or cultural marketing
• Proven track record of growing a brand through organic social and earned media
• Hands-on experience creating or contributing to viral, culturally resonant brand moments
• Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes
• Experience building or maintaining brand voice and social guidelines across teams
• Experience creating or contributing to brand moments with social momentum and cultural moments
• Ability to operate without agencies, big teams, or safety nets
• Exceptional storyteller with strong writing and creative instincts
• Deep understanding of how content spreads on social platforms
• Strong POV on what works—and what doesn’t—on the internet today

Preferred

• Startup or challenger brand experience strongly preferred