Responsibilities

• Oversee brand messaging deployment ensuring consistency for syndication.
• Direct integrated GTM strategies — ensuring alignment across all execution channels
• Create annual promotional and engagement campaigns (seasonal programs, rebates, sweepstakes) that drive contractor adoption and sales.
• Lead product launch planning for both new and existing product lines, creating sustained awareness and measured growth over two years.
• Champion merchandising, tradeshow, and event executions — developing innovative POP, display, and in‑store theater kits with creative excellence.
• Drive sales enablement tool creation — providing the field with competitive, visually compelling assets that support outreach and conversion.
• Develop and also lead the Graphic Design team to produce creative assets that support GTM strategies, balancing visionary concepting with high‑volume execution.
• Establish and enforce brand guidelines, ensuring all creative output reflects strategic direction, market trends, and best‑in‑class standards.
• Introduce AI‑forward design and marketing practices to improve output speed, innovation, and resource utilization.
• Evolve brand and creative best practices – staying on trend and benchmarking against competitors and industry leaders.
• Manage project operations, including budget control, timelines, agency partnerships, rebate processing, and continuous process improvement.

Requirements

• 15+ years of experience in brand marketing or creative direction within B2B manufacturing, building materials, or durable goods industries.
• Proven success in integrating marketing and design teams to deliver strategic and visually cohesive campaigns.
• Expertise in GTM planning, channel marketing, creative production workflows, and team leadership.
• Strong understanding of sales enablement, merchandising, and digital marketing execution.
• Proficiency with design tools, project management software, and AI‑based creative solutions.