Director, Brand Marketing New York, NY

New York, USA (Hybrid)

$145K/yr – $170K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Lead strategic brand work for a healthcare-focused agency, guiding data-driven narratives and new business growth.

  • Own projects from vision to delivery on cross-functional engagements.
  • Must-have: 8+ years of brand/marketing strategy experience with healthcare exposure.
  • Standout: Hybrid NYC office, client partnerships, and thought-leadership contributions.

Job Description

Responsibilities

  • Lead strategy managers and analysts through project vision-setting and deliverable execution, serving as a thought partner and sounding board.
  • Help teams gather and synthesize data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results.
  • Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
  • Lead integrated and brand-focused new business opportunities, decoding RFPs, shaping strategic recommendations, developing pitch positioning, and partnering with creative leaders to craft winning stories.
  • Drive innovation in how we work — from applying proprietary AI and analytics tools to evolving how brand strategy integrates across practice areas.
  • Build trusted partnerships with clients, deeply understanding their challenges, ambitions, and business context, and ultimately driving account growth
  • Manage a portfolio of clients simultaneously, ensuring high-quality work and healthy team dynamics across all engagements.
  • Identify and own workstreams related to improving team operations, client/project management, and cross-team collaboration.
  • Contribute to developing agency and discipline thought leadership narratives that showcase and amplify our ideas, capabilities, and product innovation.

Requirements

  • 8+ years of experience in brand, communications, or marketing strategy (agency or brand-side), healthcare experience strongly preferred
  • Empathy, intellectual curiosity, and an inclination towards action.
  • Proven experience developing and presenting high-impact brand strategies and narratives.
  • Strong record of participation in or leadership of new business efforts.
  • Mastery of research synthesis, strategic storytelling, and cross-functional collaboration.
  • Exceptional writing, communication, and presentation skills.
  • NYC-based with hybrid in-office collaboration (3 days per week).

    Benefits

    • Unlimited paid time off
    • 401k with company matching and no vesting period
    • Annual bonuses
    • Generous medical plan
    • Paid parental leave
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    schireson

    Schireson is a leading data science firm delivering transformative solutions in marketing and media. We believe the transformational potential of data science requires the combination of superior technical capabilities and deep business context. This allows us to solve key business issues for our clients and drive meaningful improvements to revenue and profitability. Schireson has offices in New York, Seattle, Boston, Austin and San Francisco. Our services include:Marketing Strategy: Qualitative and quantitative market research services that deliver unique reports and marketing strategy insights to advertisersMedia Optimization: Data science solutions that facilitate efficient, transparent and profitable advertising placement for media publishersMarketing and Media Activation: Connects Schireson’s audience segmentation capabilities with its campaign optimization technology to allow clients to better plan and execute their advertising campaigns

    Founded in 2004
    New York, New York, USA
    3 employees

    Headcount Trend

    Current headcount: ~3

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