Director of Brand Marketing at GoodPop | Austin, TX | $130K/yr – $150K/yr

GoodPop

Director of Brand Marketing

Austin, TX (Remote)

$130K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand strategy and narrative engine for a premium, better-for-you product line, turning consumer insights into category leadership and channel-specific growth.

Brand Ownership: Define identity, voice, and architecture that differentiates GoodPop across retail and online channels.
Market & Activation: Translate insights into briefs and campaigns that drive awareness, trial, and repeat with retailers and shoppers.
Performance Focus: Align with Sales on distribution, ROAS/CAC, and in-store activation to grow new-to-brand and return customers.

Job Description

Own the brand strategy and narrative engine for a premium, better-for-you product line, turning consumer insights into category leadership and channel-specific growth.

Brand Ownership: Define identity, voice, and architecture that differentiates GoodPop across retail and online channels.
Market & Activation: Translate insights into briefs and campaigns that drive awareness, trial, and repeat with retailers and shoppers.
Performance Focus: Align with Sales on distribution, ROAS/CAC, and in-store activation to grow new-to-brand and return customers.

GoodPop

4.9 Glassdoor

Good mission, good ingredients, good tasting!Serving up deliciously fruity and creamy treats, free of any artificial sweeteners. Making it easier for you to choose snacks that align with your happier, healthier life.The good in our name isn’t just about the ingredients we use or the way our products taste, it’s an integral part of GoodPop’s mission to use our treats as a vehicle to do social and environmental good. Through our commitment as a Certified B Corp, responsible sourcing and non-profit & humanitarian efforts via our 501(c)(3), Pledge Good Foundation, we’re dedicated to our purpose of leaving a positive impact on our world and creating GOODness at every opportunity.

Founded in 2009

Austin, Texas, USA

44 employees (11 in marketing)

GoodPops.com

93% recommend to a friend

100% CEO approval