Responsibilities

• Partner closely with the VP of Sports Marketing to shape and execute Chelsea Piers Sports' brand strategy, serving as the internal lead on all brand-related initiatives.
• Own the day-to-day management of the external branding agency relationship—leading communications, ensuring work stays on strategy and on schedule, and serving as the primary point of contact for all rebrand deliverables.
• Help develop and maintain the brand architecture: messaging frameworks, brand pillars, tone of voice guidelines, and audience-specific value propositions for our programs, memberships, and experiences.
• Serve as the internal steward of brand standards—ensuring guidelines are applied consistently across all marketing channels, in-venue materials, and partner communications.
• Collaborate with Performance and Lifecycle Marketing to ensure brand messaging is reflected consistently across paid campaigns, CRM communications, and customer touchpoints.
• Own Chelsea Piers Sports' organic content strategy—setting the vision for how we show up across channels, defining content priorities, and building and optimizing the content calendar.
• Co-own SEO strategy with the Performance Marketing team, leading organic content efforts (blog, website copy, landing pages) that improve search visibility and drive qualified traffic.
• Develop and maintain Chelsea Piers Sports' editorial voice and tone—ensuring consistency across all content outputs, from social captions to program descriptions to seasonal campaigns.
• Direct and personally contribute to content creation across formats: written copy, video scripts, photo art direction, and short-form social content. Balance content leadership with hands-on execution.
• Partner with the in-house creative team and external production partners to brief, develop, and deliver high-quality content assets that support campaigns, programs, and brand moments.

Requirements

• 7–10 years of experience in brand, content, and/or social media marketing, with a track record of building brands and audiences across multiple channels.
• Exceptional writer and storyteller—able to craft compelling copy across formats, from social captions and press releases to campaign messaging and brand frameworks.
• Proven experience developing and executing organic content and social media strategies, with a deep understanding of Instagram, Facebook, TikTok, and LinkedIn.
• Experience managing agency or external partner relationships, with the ability to drive accountability, provide clear creative direction, and keep projects on strategy.
• Familiarity with SEO best practices and experience collaborating on organic search content strategy.
• Experience managing and developing direct reports, with a collaborative and hands-on leadership style.
• Strong project management skills—able to manage multiple priorities, deadlines, and stakeholders simultaneously in a fast-paced environment.
• Analytical mindset; ability to use data and performance insights to optimize content, social, and campaign strategy.
• Excellent communication and presentation skills, with the ability to translate brand strategy into clear, actionable direction for internal teams and external partners.

Preferred

• Passion for sports, fitness, and community engagement a plus.