Director, Brand Management at Travel + Leisure Co. | Orlando, FL

Director, Brand Management

Orlando, FL (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive global brand strategy and leadership for Travel + Leisure Co.’s enterprise and luxury brands, shaping customer experience, campaigns, and cross-functional execution.

Must-have: 10+ years in brand management or global brand marketing leadership with luxury/hospitality experience.
Standout: Proven cross-functional leadership, budget ownership, and global strategy development.

Job Description

Responsibilities

Establish and execute the brand management strategy for the Travel + Leisure Co. enterprise brand, global luxury brands, and travel & membership business.
Define brand value propositions, customer experience principles, and brand promises; ensure consistent expression across all digital, physical, and experiential touchpoints.
Own and manage brand strategies, personas, and guidelines, ensuring they remain current, actionable, and embedded across the organization.
Direct the development, execution, and measurement of high-impact brand marketing, including: Strategic brand marketing plans; Brand voice, tone, and campaign activation; Brand messaging, advertising, photography, and visual identity guidelines; Integrated marketing across direct, digital, CRM, website, and content; 3D brand experiences in physical environments—resorts, sales centers, member experiences, and event activations
Serve as a cross-functional leader, leveraging internal and external expertise to ensure strategic alignment and excellence in brand execution.
Utilize research, insights, and trend analysis to drive innovative brand strategies that support business objectives and elevate brand relevance globally.
Lead, mentor, and inspire a team of brand managers responsible for developing and delivering brand experiences from concept through execution.
Build, scale, and structure the team with the right mix of talent, skills, and perspectives to fuel innovation and performance.
Identify team strengths, create individual development plans, and foster a culture of creativity, accountability, and continuous growth.
Set clear, measurable goals and KPIs tied to critical business objectives and cross-functional collaboration.
Identify, manage, and optimize relationships with external agencies, consultants, and business affiliates to advance brand strategy and execution.
Act as a mentor, culture-builder, and trusted partner across divisions, effectively influencing and aligning senior stakeholders.
Work closely with business, product, operations, and marketing leaders to socialize and operationalize brand strategies throughout the organization.
Ensure brand strategies are integrated into planning, product development, customer experience, and enterprise initiatives to create brand ambassadors at all levels.
Build and maintain strong relationships with senior management, internal business partners, and external brand partners.
Develop annual brand marketing budgets and allocate resources across programs based on strategic priorities.
Maintain ongoing budget tracking, reporting, and optimization throughout the fiscal year.
Own KPI development, measurement, and reporting for campaigns, brand performance, departmental output, and team goals.
Partner with Consumer Insights, Reporting & Analytics, Finance, and cross-functional teams to maintain scorecards and reporting processes.
Monitor and report on industry, market, competitor, and customer trends to inform brand positioning and strategic decisions.

Requirements

BA in Marketing, Communications or related field. MBA preferred
10+ years of progressive experience in brand management or global brand marketing leadership
5+ years people management experience
Proven experience managing premium or luxury brands, ideally within hospitality, travel, or lifestyle sectors
Demonstrated success in developing global brand strategies and executing integrated marketing programs that build equity and drive business results
Visionary brand thinker with a passion for creativity, storytelling, and design
Knowledge of marketing, all forms of advertising, content, digital and physical experiences
Expert understanding of branding practices and structure; ability to identify key drivers in the marketplace
Strong leadership and people management skills, with experience leading and developing diverse teams
Excellent collaboration and communication skills, with the ability to influence across a matrixed organization and key external partners
Strong verbal communication skills, with experience presenting to all levels throughout organization
Data-driven and insight-led decision maker with a strong grasp of digital ecosystems and brand performance metrics
Ability to operate both strategically and hands-on to bring ideas from concept to execution
Ability to gracefully handle multiple projects in a fast-paced environment
Expert proficiency in Microsoft Office Suite, enterprise communication and budgeting systems
Familiarity with marketing technology, analytics and insights tools, creative collaboration software, project management tools
Some travel required, including international. Approximately 15% of time

Preferred

MBA preferred

Benefits

Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match
Legal and identify theft plan

Travel + Leisure Co.

Travel + Leisure Co., the world's leading vacation ownership and membership travel company, provides more than six million vacations to travelers every year. The company’s extensive Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners. Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI. With hospitality and responsible tourism at its heart, the company’s 19,000+ dedicated associates around the globe help the company achieve its mission to put the world on vacation.

Founded in 2006

Orlando, Florida, USA

14K employees (1,797 in marketing)

www.travelandleisureco.com