Responsibilities

• Lead the implementation of SKLZ’s brand positioning, purpose, and narrative to ensure clarity, consistency, and relevance with athletes, parents, coaches, customers, and internal teams.
• Translate consumer insights, market trends, and competitive intelligence into actionable brand strategies, messaging frameworks, and category priorities.
• Serve as the brand steward, ensuring alignment across product, sales, digital, and marketing touchpoints.
• Partner with Shared Services Marketing to shape campaign strategy, content development, and go-to-market planning in support of business priorities.
• Champion internal understanding of the brand strategy so cross-functional teams and leadership are aligned on SKLZ’s positioning, strategic focus, and growth opportunities.
• Own the SKLZ product line, including portfolio focus, lifecycle planning, SKU optimization, and seasonal line architecture.
• Analyze sales, margin, inventory, and market performance to inform assortment decisions and improve portfolio health.
• Partner with internal teams to align roadmaps and product strategies with consumer needs, brand positioning, and commercial priorities.
• Help shape innovation planning by identifying assortment gaps, evaluating opportunities, and supporting disciplined progression from ideation through launch.
• Ensure product information, positioning, and selling tools are accurate, current, and ready to support global go-to-market execution.

Requirements

• 7+ years of experience in brand strategy, product management, product marketing, or integrated marketing roles.
• Strong understanding of brand positioning, consumer insights, storytelling, and competitive strategy.
• Experience with portfolio management, product lifecycle planning, SKU optimization, and business analysis.
• Demonstrated ability to lead cross-functional work, manage and develop talent, influence stakeholders, and communicate clearly across functions and levels.
• Proven ability to operate as a director-level player-coach, combining strategic leadership, hands-on execution, and talent development.
• Highly collaborative, organized, and adaptable in a fast-paced, matrixed environment.
• Experience in sports, fitness, or consumer products and familiarity with athlete training categories is strongly preferred.
• A Bachelor’s degree in Business, Marketing, Communications or a related field of study is required.

Preferred

• MBA degree with a concentration in Marketing, Communications or a similar relevant field is preferred.