Director, Brand Experience (Audience Strategy) at Publicis Collective | New York City, NY | $121K/yr – $194K/yr

Publicis Collective

Director, Brand Experience (Audience Strategy)

New York City, NY (On-site)

$121K/yr – $194K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own data driven audience and media strategy for enterprise clients, turning goals into actionable signals and clear POVs; lead cross functional teams, client relationships, and flawless execution from segmentation to activation.

Own data driven audience planning across segmentation, activation, and measurement.
Lead client relationships and internal teams to translate strategies into final audience plans.
Bridge analytics, research, and investment teams to ensure seamless implementation.

Job Description

Translating client goals into actionable audience via data solutions, ensuring the effective use of data and technology to drive media and audience strategies
Act as expert in data with core focus on B2B data to drive global targeted reach
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Lead the team and day-to-day client interaction around data and audience signals and build, maintain, and grow client relationships and client business
Apply your experience to improve critical thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
Build audience insights to drive complete media strategies, ensuring alignment from segmentation through activation and measurement
Leverage first-party, third-party, and platform data to enhance audience targeting, personalization, and overall campaign effectiveness
Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation
Analyze client’s audience strategies and work with internal groups to lead argument development

Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are accomplished in a timely manner
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

8+ years of experience in media, consumer research, insights or audiences
Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work
Understanding of current Adtech/Martech Ecosystems trends, privacy rules and regulations, research and test design, and 1P and 3P industry sources
Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients’ strategic goals and KPIs
Strong understanding of analytics to inform and validate planning and strategy
History of identifying media opportunities, presenting them to clients, and executing
Experience using 3p data and 1p data to impact media and business goals
Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
Portfolio management of paid media for a large brand
Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.

Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com