Director, Brand Engagement at Paula's Choice Skincare | Seattle, WA | $155K/yr – $170K/yr

Paula's Choice Skincare

Director, Brand Engagement

Seattle, WA (Hybrid)

$155K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and evolve a global advocacy and influencer program, leading a PR social and influencer team while shaping culture-driven narratives that amplify brand messaging across markets.

Own team leadership and development for PR, social and influencer functions.
Lead global advocacy strategy sourcing talent and creators to produce on-brand content and activations.
Build data-driven insights to measure activations and optimize influencer, community, and content spend.

Job Description

Responsibilities

Mentor and develop a high-performing team, empowering them to excel in the ever-evolving landscape of PR, social + influencer marketing.
Craft compelling narratives that resonate with community and target audiences, with a pulse on culture, social conversations and influential voices to amplify brand messaging.
Partner with cross-functional teams, including marketing, creative, product development, and key countries to ensure seamless integration of communications plans.
Develop and implement a comprehensive global advocacy strategy sourcing talent and creator partners to shoot and develop content that align with brand vision.
Cultivate and manage relationships with key influencers, brand ambassadors, and media partners to drive brand love and engagement.
Develop data-driven insights to track KPI’s, optimize campaign performance, and measure the impact of activations.
Other responsibilities as assigned by your manager.

Paula's Choice Skincare

3.5 Glassdoor

WE KNOW SKIN. All facts, no fluff. Since 1995.We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care & deliver smart, safe products based on scientific research—without gimmicks & misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values & continue to grow together with our sister brands. We are proud to consistently show high, double-digit growth. Our main business (75%) is direct-to-consumer via our e-commerce business, making us a fast-paced & profitable organization. Paula’s Choice is committed to diversity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values & our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be the perfect fit for you.

Founded in 1995

Seattle, Washington, USA

637 employees (145 in marketing)

www.paulaschoice.com

58% recommend to a friend

81% CEO approval