Responsibilities

• Develops brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity
• Brings our products to life via storytelling, experiences, programs, and integrated marketing campaigns
• Partners effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences
• Acts as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels
• Understands how to use brand strategy to drive business results
• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts at the highest levels
• Leads a team of highly creative and ambitious brand marketers
• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.
• Define and evolve Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.
• Leads the development of the company’s brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels.

Requirements

• 12-15+ years of senior leadership experience in brand strategy, creative campaign development, experiential and paid media, gained within global technology companies
• 8+ years of people leadership experience, including leading managers and senior leaders.
• Demonstrated success leading brand transformation from product-focused narratives to unified, platform-level storytelling.
• Deep expertise in digital-first brand building and modern content ecosystems, with a track record of leveraging AI into creative workflows and operating models.
• Ability to translate complex technical concepts into simple, emotive, and high-impact visual and verbal narratives.
• Proven ability to lead large, complex teams and influence cross-functional stakeholders at the working & executive level.
• Experience deploying strong creative judgement and audience/customer focus
• Builds partnership and collaboration to address organization-wide challenges or opportunities
• Excellent written and oral communication skills; the ability to present and explain creative directions to a broad audience, and to contribute effectively during all phases of development
• A "get things done" creative problem solver who thrives in ambiguity and continuously pushes the boundaries of traditional enterprise tech marketing.