Responsibilities

• Own the evolution and governance of Natera's corporate and product brand identities.
• Develop and maintain comprehensive brand guidelines that enable consistent execution across all customer touchpoints.
• Ensure a cohesive visual identity across healthcare providers, patients, biopharma partners, investors, prospective employees, and other stakeholders.
• Partner with executive leadership and cross-functional teams to translate business strategy into compelling brand experiences.
• Evaluate opportunities to evolve the brand while preserving consistency and recognition.
• Lead creative development across marketing campaigns, product launches, digital experiences, sales materials, events, advertising, social media, presentations, video, and other communications.
• Provide creative direction that raises the quality and effectiveness of all branded materials.
• Balance long-term brand initiatives with fast-paced business needs across multiple commercial and corporate functions.
• Ensure creative work is aligned with marketing objectives, customer insights, and business priorities.
• Build scalable creative processes that improve quality, efficiency, and speed.

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field.
• 10+ years of progressive experience in brand management, creative leadership, or creative direction.
• Experience leading creative teams in a high-growth organization.
• Strong portfolio demonstrating excellence across digital, print, brand identity, and integrated marketing campaigns.
• Experience developing and managing enterprise brand guidelines and visual identity systems.
• Experience managing creative agencies and external production partners.
• Exceptional communication, presentation, and stakeholder management skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

Preferred

• Healthcare, biotechnology, diagnostics, pharmaceutical, or life sciences experience.
• Experience supporting multiple brands, product portfolios, or business units.
• Experience with Adobe Creative Cloud and Figma.
• Familiarity with digital asset management systems and creative workflow tools.
• Experience collaborating with digital product, UX/UI, and web development teams.
• Knowledge of AI-powered creative tools and emerging technologies that improve creative workflows.

Benefits

• Annual performance incentive bonus
• Long-term equity awards
• Comprehensive health benefits (medical, dental, vision)
• 401(k) with company match
• Generous paid time off and company holidays
• Additional wellness and work-life benefits
• Pregnancy and baby bonding leave, commuter benefits
• Free testing for employees and their immediate families, in addition to fertility care benefits