Director, Brand & Communications, Incubator – Global at DECIEM | THE ABNORMAL BEAUTY COMPANY | New York, USA | $137K/yr – $170K/yr

DECIEM | THE ABNORMAL BEAUTY COMPANY

Director, Brand & Communications, Incubator – Global

New York, USA (Hybrid)

$137K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

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Job Summary

Drive brand direction and communications for incubator brands from strategy to launch and scale.

Own brand positioning, go-to-market tactics, and storytelling across earned, owned, and paid channels.
Must-have: 10+ years in brand/communications and 5+ years of people management.
Standout: Experience building brands from early stages or leading rebrands in consumer spaces.

Job Description

Responsibilities

Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
Ensure each incubator brand has a clear “why” with a distinct point of view
Guide brand evolution from launch through scale, adjusting strategy as brands grow and capitalizing on consumer feedback, talkability, and real-time opportunities
Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
Work closely with the Social Media Manager in developing content calendar and community building tactics
Work closely with Art Director and Creative team to define the brand & creative approach for each incubator brand
Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
Build and mentor a small but high-impact brand & communications team focused on creativity and agility

Requirements

10+ years of experience in brand and/or communications - ideally within consumer brands, startups, or agencies
5+ years of people management and /or leadership experience is required
Proven experience building brands from early stages or leading rebrands
Demonstration of an entrepreneurial spirit with future-thinking mindset and self starter motivation
Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.

Preferred

Benefits

Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
6 months of paid time off for new parents (inclusive of all genders).
Work from anywhere 4 weeks per year.
A hybrid work model (for applicable roles).
Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
A generous discount on DECIEM products for you, your family, and your friends.

DECIEM | THE ABNORMAL BEAUTY COMPANY

3.7 Glassdoor

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date, operate in over 59 countries, and ship over 100 million units annually. We listen to our community, and continue to look for opportunity everywhere, with people and planet in mind. We have a lot of ideas – we try, fail, and try again – and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change.We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.We are DECIEM, The Abnormal Beauty Company.

Founded in 2013

Toronto, Ontario, CAN

1.5K employees

www.deciem.com

70% recommend to a friend

90% CEO approval