Responsibilities

• Lead the strategy and development of hero brand campaigns that build long-term brand equity and drive relevance in the market
• Translate brand vision, positioning, customer insight, and business priorities into clear campaign strategies and inspiring creative briefs
• Shape the creative strategy behind tentpole brand moments, ensuring consistency with the broader brand platform and long-term narrative
• Serve as the strategic lead from brand campaign conception through launch, ensuring the work is emotionally resonant, on-brand, insight-led, and culturally relevant
• Build strong partnerships with external agencies and internal creative teams to develop best-in-class campaigns and content ecosystems
• Evaluate and strengthen creative ideas, providing clear feedback that raises the quality, distinctiveness, and effectiveness of the work
• Cultivate partnerships with industry partners and thought leaders to identify opportunities to create brand-defining moments that move beyond product launches and promotional storytelling
• Help steward the overall brand platform, ensuring campaigns contribute to a cohesive and cumulative brand story over time
• Partner closely with Consumer Insights, Media, PR, Social, Integrated Marketing, and Merchandising teams to develop integrated brand campaigns across touchpoints
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign

Requirements

• 10+ years of experience in brand marketing, brand strategy, integrated marketing, or campaign strategy
• Significant experience leading large-scale brand campaigns or hero campaigns for consumer brands
• Deep fluency in Gen Z fashion, culture, and digital behavior; ability to translate insights into culturally relevant campaigns that drive desire and brand affinity
• Proven ability to develop campaigns that build brand equity, not just support product launches or short-term performance goals
• Strong background in creative strategy, including writing briefs, shaping campaign narratives, and guiding creative development
• Demonstrated ability to partner effectively with agency partners, creative teams and provide thoughtful, high-standard feedback on ideas and execution
• Experience working across multiple channels, including paid media, social, PR, retail, digital, and experiential
• Strong strategic thinking grounded in consumer insight, cultural awareness, and brand understanding
• Excellent communicator with the ability to influence senior stakeholders and align cross-functional teams around a clear creative vision
• Experience working in fashion, lifestyle, retail, beauty, or another emotionally driven consumer category preferred

Preferred

• Experience working in fashion, lifestyle, retail, beauty, or another emotionally driven consumer category preferred

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance and Tuition assistance