Athletics - Business Operations

Director, Brand

Las Vegas, NV (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the organization’s brand strategy and alignment across marketing, partnerships, and fan engagement for a senior-level brand leadership role focused on revenue-supporting campaigns.

  • Own brand positioning and cross-functional brand guidance across marketing, partnerships, and fan programs.
  • Must-have: 8+ years in brand strategy or marketing, with sports/entertainment familiarity.
  • Standout: Ability to translate research and analytics into differentiated messaging and integrated campaigns.

Job Description

Responsibilities

  • Execute the organization’s brand strategy in alignment with marketing and business goals.
  • Maintain brand standards, messaging frameworks, and guidelines for internal teams and external partners.
  • Serve as the internal point person for brand consistency across marketing, communications, partnerships, merchandise, and fan engagement initiatives.
  • Ensure the brand reflects the team’s identity, values, and long-term vision.
  • Partner with the Senior Director, Marketing to develop integrated marketing campaigns supporting ticket sales, premium seating, group sales, and fan engagement.
  • Collaborate with the creative team to translate brand strategy into creative concepts and campaign execution.
  • Help develop signature moments, traditions, and thematic elements that strengthen the brand.
  • Work closely with ticketing, partnerships, communications, and community engagement teams to ensure brand alignment across initiatives.
  • Provide brand guidance for sponsorship activations, promotions, and fan-facing programs.
  • Use fan research, engagement data, and market insights to refine brand positioning and messaging.