Responsibilities

• Identifying and operationalizing market drivers of brand perception within the healthcare payer landscape, including competitive positioning, affordability dynamics, regulatory influences, and member experience signals
• Supporting internal Marketing Mix Modeling (MMM) strategy, interpretation, and activation, in partnership with internal business leadership & external analytics vendors
• Translating MMM outputs into actionable business recommendations that influence media investment, brand strategy, and growth decisions
• Challenging, validating, and enhancing vendor delivered models by incorporating internal data, market context, and business expertise
• Quantifying the impact of brand health, perception shifts, and halo effects on downstream lead generation, acquisition, engagement, and conversion outcomes
• Accelerating time to insight and time to decision-making through scalable analytics frameworks, automation, and agentic solutions
• This role will serve as an operational authority on MMM driven decision making; ensuring that model outputs are fully integrated into planning processes, budget allocation, and performance optimization across marketing channels.
• In addition, this role will look for opportunities to design and implement AI-enabled and/or Agentic-Analytics-driven workflows & solutions that could enable:
• Faster access to and interpretation of MMM outputs
• Identification of emerging market signals and brand drivers
• Scalable / Automated insight generation and reuse across marketing use cases
• Continuous optimization loops that connect brand performance to media investment decisions
• Agentic operational optimization, including both performative (time) and effort (cost) optimization
• This leader will manage a team of MMM specialists including business analysts / data scientists, and analytics / visualization engineers, and will partner closely with marketing, finance, product, senior leadership to ensure that marketing investments are sound and fully optimized based on measurable, incremental impact.
• The role is accountable for driving improved Marketing ROI, increasing the transparency of value capture, and strengthening brand performance in a complex, highly regulated healthcare environment.