Director, B2C Communications at Samsung Electronics America | Los Angeles, CA

Samsung Electronics America

Director, B2C Communications

Los Angeles, CA (On-site)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive Samsung Services PR by leading strategy, media relations, and executive storytelling to raise visibility.

Own end-to-end PR strategy and cross-team coordination for Samsung Services.
Must-have: 12+ years in PR/communications with consumer/tech media; executive storytelling.
Standout: Direct multi-agency management and high-stakes speaking opportunities with senior leadership.

Job Description

Responsibilities

Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
Draft executive keynotes, press announcements, executive quotes, blogposts and more.
Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials.

Requirements

12+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.
Proven track record for developing and executing comprehensive PR strategies.
Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
Superior written and verbal communication skills.
Executive presence, with the ability to influence and provide counsel to leadership.
Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
Experience with risk mitigation and corporate reputation management.
Foundational knowledge in other communications channels, including social media and email.
12+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.
Proven track record for developing and executing comprehensive PR strategies.

Preferred

Strong PR acumen and the ability to instinctually make strategic decisions.
Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
Exceptional writing and editing skills with the ability to draft compelling and polished materials. Must have eagle eyes for grammar, syntax, punctuation and spelling when proofing written documents.
Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
Comfort with ambiguity and continuous change in a fast-paced environment.
Cross-organizational collaboration with ability to influence others.
A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Samsung Electronics America

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Founded in 2012

Englewood Cliffs, New Jersey, USA

10K employees (787 in marketing)

www.samsung.com/us