Director of B2B Marketing Strategy: Mid-Market & DR at Tubi | Los Angeles, CA | $152K/yr – $217K/yr

Tubi

Director of B2B Marketing Strategy: Mid-Market & DR

Los Angeles, CA (Hybrid)

$152K/yr – $217K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive holistic, ROI-focused marketing strategy and budget allocation to fuel Mid-Market and DR revenue, aligning with Sales and RevOps.

Own the strategy and investment plan across channels and lifecycle to maximize ROI
Must-have: 8+ years in B2B demand generation with proven revenue impact
Standout: Strong cross-functional leadership and data-backed optimization using HubSpot/Salesforce

Job Description

Responsibilities

Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages
Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy
Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency
Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics
Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)
Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them
Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment

Requirements

8+ years of experience in B2B demand generation or growth marketing
Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes
Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and investment decisions
Excellent cross-functional leadership and communication skills, with experience partnering closely with Sales and Revenue teams
Understanding of Account Based Marketing and demand generation
Ability to operate at both a strategic and executional level in a fast-paced environment
Bachelor’s Degree
Demonstrated track record of driving measurable pipeline and revenue impact

Preferred

Experience in advertising, media, ad tech, or related industries preferred

Benefits

medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents
Flexible Time off Policy to manage all personal matters
Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
a monthly wellness reimbursement
annual discretionary bonus, long-term incentive plan

Tubi

3.6 Glassdoor

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses

Founded in 2014

San Francisco, California, USA

841 employees (195 in marketing)

tubitv.com/home

60% recommend to a friend

87% CEO approval