Director, B2B Acceleration at Omnicom Media | New York City, NY | $130K/yr – $150K/yr

Omnicom Media

Director, B2B Acceleration

New York City, NY (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the strategy-to-execution playbook for B2B media, guiding long term growth through ABM and Demand Gen programs, with cross-functional orchestration and a clear metrics-and-ROI lens.

Growth Architecture: Align cross-functional teams to define KPIs and an optimization hierarchy for B2B campaigns.
Roadmap & Scaling: Translate vision into workstreams, map dependencies, and drive ABM and Demand Gen from concept to business-as-usual.
Market Intelligence: Monitor competitive landscape and emerging platforms to shape long term B2B strategy and tech pilots.

Job Description

Strategic Vision & Framework Development: Audit current media capabilities and ways of working.
Strategic Vision & Framework Development: Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth.
Strategic Vision & Framework Development: Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps.
Strategic Vision & Framework Development: Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
Strategic Vision & Framework Development: Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.
Performance Optimization & Investment Guidance: Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
Performance Optimization & Investment Guidance: Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns.
Market Intelligence & Innovation Leadership: Bring B2B competitive landscape and emerging tech / platforms updates to cross-functional stakeholders.
Market Intelligence & Innovation Leadership: Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies.
Above-Quarter Program + Change Management: Define process and ways of working with cross-functional stakeholders to ensure workstream progress and implementation

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval