Director, B2B Acceleration

New York City, NY (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive the strategy, roadmap, and execution of B2B media programs, including ABM and Demand Gen, with heavy cross-functional collaboration, performance optimization, and market intelligence to inform long-term growth.

Job Description

Responsibilities

Strategic Vision & Framework Development:
Audit current media capabilities and ways of working.
Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth.
Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps.
Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.
Performance Optimization & Investment Guidance:
Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns.
Market Intelligence & Innovation Leadership:

Requirements

8-10 years of proven experience in B2B marketing, B2B media strategy & planning, B2B consulting, or a similar role.
Deep expertise in B2B marketing and tactics. Proven ability to scale designing and scaling Demand Gen and ABM programs.
Able to think strategically, using a balanced analytical and creative approach.
Proven ability to collaborate and co-create with clients, take them out of their comfort zone, and manage through change.
Strong ability to present complex strategies and insights to senior stakeholders; comfortable communicating with both creative and analytical audiences.
Collaborative leader who is able to bring together internal and external stakeholders from different disciplines (Media, Marketing, IT / MarTech, Analytics, FP&A)
Experience in data analysis and performance reporting, translating observations into actionable insights
Excellent organizational and project management skills with experience managing large clients and high volume of activity
Hands-on experience with B2B MarTech platforms (e.g., Salesforce, DemandBase, Linkedin Campaign Manager, etc.) and marketing automation systems.
Experience with multi-touch attribution models, customer journey mapping, and connecting marketing metrics to revenue outcomes.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com