Director, Audience Strategy at Moore | Lanham, MD | $105K/yr – $130K/yr

Moore

Director, Audience Strategy

Lanham, MD (On-site)

$105K/yr – $130K/yrDirector/Executive6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own fundraising strategy execution and audience modeling for nonprofit campaigns, coordinating with VP and client-success leads to turn segmentation and donor insights into actionable plans across Direct Mail, Digital, and events.

Ownership: fundraising strategy, ROI evaluation, and campaign optimization across multiple channels.
Segmentation/Modeling: build audience models and implement plans with agency partners.
Insights to action: translate donor trends into strategic recommendations and drive measurable results.

Job Description

Work closely with the VP of Audience Strategy and Client Success leadership to develop fundraising strategies and continuously identify opportunities for improved results through innovation.
Collaborate with team leadership, other strategy team members and partner agencies to turn ideas into executable plans.
Build segmentation recommendations for each campaign and intersect with partner agencies as needed when modeling is involved. Develop model implementation plans and recommendations for audiences and campaigns.
Analyze donor and consumer trends and translate them into meaningful strategic action to reach our clients’ goals.
Manage progress to goals and, in concert with the client success team, identify adjustments to strategy as needed.
Meet on a regular basis with the other agency, strategy and channel account leads – Direct Mail, Digital, DRTV and MarCom (if applicable) -- to ensure a coordinated understanding of the account status and keep appropriate team members abreast of program developments.
Attend channel team meetings with clients. Participate with an ear towards knowledge sharing, opportunity identification, and channel integration.
Develop and deliver strategic recommendations and briefs to the client and Edge’s internal team to ensure each campaign is aligned to achieve annual performance goals for the client and to ensure the teams can drive successful implementation of all initiatives.
Partner closely with other strategy colleagues and analytics team members to track and analyze ongoing programs, evaluate the return on investment of all programs, and make recommendations for applying learnings to future audiences or campaigns.
In coordination with the Client Success team, help facilitate client conference calls and meetings to walk through strategies and initiatives and document key next steps.
Participate in quarterly client meetings to include presentation development and delivery

Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011

Lanham, Maryland, USA

1.4K employees (337 in marketing)

wearemoore.com