Director, Audience Growth & Programming

Santa Monica, CA (On-site)

$130K/yr – $140K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive cross-platform audience growth and programming ownership, turning viewer data into scalable subscriber growth and monetization through optimized content strategy and analytics.

  • Growth & Programming: Own cross-platform audience growth strategies, optimize distribution, and test new formats to boost subscribers.
  • Programming & Analytics: Oversee scheduling, channel launches, and dashboards to align content with audience behavior and monetization signals.
  • Team & Collaboration: Lead a high-performing team and partner with SVP and cross-functional teams to synchronize content, marketing, and growth initiatives.

Job Description

Drive cross-platform audience growth and programming ownership, turning viewer data into scalable subscriber growth and monetization through optimized content strategy and analytics.

  • Growth & Programming: Own cross-platform audience growth strategies, optimize distribution, and test new formats to boost subscribers.
  • Programming & Analytics: Oversee scheduling, channel launches, and dashboards to align content with audience behavior and monetization signals.
  • Team & Collaboration: Lead a high-performing team and partner with SVP and cross-functional teams to synchronize content, marketing, and growth initiatives.
Lionsgate logo

Lionsgate

3.1 Glassdoor

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Founded in 1986
Santa Monica, California, USA
2.1K employees (737 in marketing)
41% recommend to a friend
31% CEO approval

Traffic Signals

Monthly Visitors
488.2K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
46.2%
Direct
38.9%
Referral
8.4%
Social
5.8%
Paid
0.5%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
515 (24% of company)

Funding

Total Funding
$30.8M
Last Raise
$30.8M
Post IPO Equity, 1 years ago

Funding History

  • Dec 2024
    Post IPO Equity
  • Sep 2023
    Post IPO Equity • $30.8M

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