Responsibilities

• Lead development of audience workstreams informing addressable strategies aligned with client goals.
• Identify and analyze key audience trends and insights for paid media planning, performance channels, and creative development.
• Develop audience segmentation strategies within Interact tech stack and beyond for highly responsive performance-based segments.
• Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization.
• Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversions in programmatic and social platforms.
• Work with activation teams to ensure effective audience targeting across addressable platforms.
• Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
• Monitor campaign performance in real time with Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
• Serve as a key point of contact for client stakeholders, building strong relationships and presenting insights and updates.
• Manage client expectations and ensure timely delivery of high-quality work focused on achieving performance outcomes.