Director, Analytics (Remote) at Inizio Evoke | Chicago, IL | $150K/yr – $175K/yr

Inizio Evoke

Director, Analytics (Remote)

Chicago, IL (Remote)

$150K/yr – $175K/yrDirector/Executive6+ years expFull time

Posted 1 month ago

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Job Summary

Own analytics strategy across client portfolios and translate data into growth signals for paid, owned, and earned channels.

Own analytics strategy and act as senior advisor to influence investments.
Translate objectives into KPIs and advanced measurement across integrated campaigns.
Lead analytics in pitches, QA, governance, and team scale.

Job Description

Responsibilities

Analytics Strategy: Define and lead analytics strategy across accounts aligned to client goals and commercial priorities.
Trusted Advisor: Serve as senior analytics lead influencing investment decisions through data-driven insight.
Measurement Frameworks: Translate business objectives into structured KPIs across paid, owned, and earned.
Pitches & RFPs: Lead analytics strategy in new business pitches and RFPs.
Performance Narratives: Present performance insights to senior client partners with commercially actionable narratives.
Revenue Linkage: Craft storylines connecting analytics outcomes to revenue growth, market share impact, and competitive advantage.
Advanced Measurement: Develop advanced frameworks across integrated campaigns including digital, CRM, media, and offline campaigns.
Standards & Modeling: Establish methodologies, baselines, taxonomies; implement MMM, MTA, incrementality testing, uplift modeling, and geo-based experimentation.
Data & Tech Integration: Guide integration of media platforms, CRM systems, CDPs, ad servers, and healthcare datasets into unified analytics environments.
Team & Practice: Lead, mentor, and scale a high-performing analytics team and establish best practices and governance.

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009

New York, New York, USA

1.2K employees (383 in marketing)

www.inizioevoke.com